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AWeber vs MailerLite

A detailed side-by-side comparison of AWeber and MailerLite. Compare pricing, features, ratings, and more to find the best fit for your business.

Rating

AWeber logo

4.3

vs
MailerLite logo

4.7

MailerLite leads by 0.4

Pricing

AWeber logo

Free / From $12.50/mo

vs
MailerLite logo

Free / From $9/mo

Free tier available

Features

AWeber logo

5

vs
MailerLite logo

5

Key features compared

MailerLite edges ahead in this comparison

Based on rating, feature count, and pricing flexibility

MailerLite logo

Feature-by-Feature Comparison

CriteriaAWeber logoAWeberMailerLite logoMailerLite
Category
Email MarketingEmail Marketing
Pricing
Free / From $12.50/moFREEFree / From $9/moFREE
Rating
4.3
4.7
Key Features
  • Smart Designer
  • 600+ Email Templates
  • Automation
  • Landing Pages
  • Web Push Notifications
  • Drag-and-Drop Editor
  • Website Builder
  • Automation
  • A/B Testing
  • Interactive Emails
About
AWeber is a veteran email marketing platform that has been helping small businesses and entrepreneurs build their email lists and send newsletters since 1998. It offers a straightforward approach to email marketing with a robust drag-and-drop editor, a library of 600+ email templates, and smart desi...MailerLite is a budget-friendly email marketing platform beloved by small businesses and creators for its clean interface, generous free plan, and surprisingly powerful feature set. The free tier supports up to 1,000 subscribers and 12,000 monthly emails with automation, landing pages, and a website...
Website

Detailed Overview

AWeber logo
AWeber

Email Marketing

4.3
Free / From $12.50/mo

AWeber is a veteran email marketing platform that has been helping small businesses and entrepreneurs build their email lists and send newsletters since 1998. It offers a straightforward approach to email marketing with a robust drag-and-drop editor, a library of 600+ email templates, and smart designer technology that creates branded templates by analyzing your website. AWeber's free tier is one ...

Key Features

Smart Designer600+ Email TemplatesAutomationLanding PagesWeb Push Notifications
MailerLite logo
MailerLite

Email Marketing

4.7
Winner
Free / From $9/mo

MailerLite is a budget-friendly email marketing platform beloved by small businesses and creators for its clean interface, generous free plan, and surprisingly powerful feature set. The free tier supports up to 1,000 subscribers and 12,000 monthly emails with automation, landing pages, and a website builder included — making it one of the best free options available. MailerLite's drag-and-drop edi...

Key Features

Drag-and-Drop EditorWebsite BuilderAutomationA/B TestingInteractive Emails
Recommended

Recommended Tools in this Category

Top-rated alternatives in Email Marketing worth exploring.

Beehiiv logo

Beehiiv

Email Marketing

4.7

Beehiiv is a modern newsletter platform built by early Morning Brew employees, designed specifically for newsletter creators and media businesses looking to grow and monetize their audience. Unlike traditional email marketing tools, Beehiiv includes built-in growth tools like referral programs, recommendation networks, and boost features that help newsletters acquire subscribers organically. Its monetization suite includes native ad marketplace integration, premium subscriptions, and boost revenue — giving creators multiple income streams from day one. The platform has quickly become the newsletter tool of choice for independent creators and media companies, powering newsletters with millions of subscribers including The Milk Road and Exec Sum.

Newsletter Growth ToolsReferral ProgramAd Monetization+2
Free / From $42/moFREE
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ActiveCampaign logo

ActiveCampaign

Email Marketing

4.6

ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, sales CRM, and machine learning into one powerful tool used by over 180,000 businesses. Its visual automation builder is considered the most sophisticated in the mid-market, allowing marketers to create complex multi-channel sequences involving email, SMS, site tracking, and CRM updates. ActiveCampaign's predictive sending feature uses machine learning to determine the optimal time to send emails to each individual contact, significantly improving open rates. The platform also includes lead scoring, attribution reporting, and a built-in CRM, making it a full-stack solution for businesses that have outgrown basic email marketing tools.

Visual Automation BuilderPredictive SendingBuilt-in CRM+2
From $29/mo
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Klaviyo logo

Klaviyo

Email Marketing

4.6

Klaviyo is the leading email and SMS marketing platform for e-commerce, powering over 143,000 online stores including major brands like Glossier, Chubbies, and Living Proof. What sets Klaviyo apart is its deep data integration capabilities — it pulls real-time customer, product, and order data from your store to create segments and personalization that are impossibly precise. Klaviyo's predictive analytics can forecast a customer's next purchase date, lifetime value, and churn risk, enabling proactive marketing that drives revenue before customers even know they need something. The platform went public in 2023, signaling its maturity and stability, and continues to be the gold standard for serious e-commerce email marketers.

Predictive AnalyticsDeep E-Commerce DataDynamic Segmentation+2
Free / From $20/moFREE
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Omnisend logo

Omnisend

Email Marketing

4.6

Omnisend is an e-commerce marketing automation platform that unifies email, SMS, push notifications, and more into a single workflow builder for online stores. Built specifically for Shopify, WooCommerce, and BigCommerce sellers, it pulls product data directly from your store to create shoppable emails with dynamic product recommendations and discount codes. Omnisend's pre-built automation workflows for welcome series, abandoned carts, order confirmations, and cross-sells can be activated with a single click, saving hours of setup time. The platform serves over 100,000 e-commerce brands and consistently ranks as a top Shopify email app with a free plan that includes 500 emails per month and all automation features.

Omnichannel AutomationShoppable EmailsProduct Recommendations+2
Free / From $16/moFREE
View Details →