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Growth & Revenue

MRR / ARR Revenue Forecaster

Project your Monthly and Annual Recurring Revenue over 12-36 months. Model new customer growth, expansion revenue, and churn for accurate forecasting.

MRR & ARR ProjectionsChurn & Expansion ModelingRevenue Retention
Free to Use
Real-time Results
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Configure Your Inputs

Adjust the values below and see results update instantly

$

Monthly Recurring Revenue today

customers

Expected new sign-ups monthly

$/mo

ARPU for new customers

%

% of MRR lost each month

%

% MRR growth from upgrades

months

Projection timeline (1-36)

Your Results

Calculated in real-time based on your inputs above

Projected ARR (12 mo)

$417,240

MRR: $34,770 โ€” 74% growth

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End MRR

$34,770

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Net New MRR

$14,770

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Revenue from New Customers

$18,000

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Revenue Lost to Churn

$9,690

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Expansion Revenue

$6,460

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Net Revenue Retention

98.7%

Estimate Only: These results are approximate calculations based on the values you entered. Actual costs may vary depending on vendor pricing, negotiations, and market conditions.

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Pro Tip

Net Revenue Retention (NRR) above 100% means expansion revenue exceeds churn โ€” the hallmark of elite SaaS companies. Top performers maintain 120-140% NRR.

Disclaimer: This calculator provides estimates for informational purposes only. It does not constitute financial, legal, or professional advice. We do not guarantee the accuracy, completeness, or reliability of any calculations. Actual costs and results may differ significantly. Always consult a qualified professional before making financial decisions.

Frequently Asked Questions

What's the difference between MRR and ARR?

MRR (Monthly Recurring Revenue) is your predictable monthly income from subscriptions. ARR (Annual Recurring Revenue) is simply MRR ร— 12. ARR is commonly used for valuation and investor reporting.

What's a good MRR growth rate?

For early-stage startups: 15-20% month-over-month. For scaling companies ($1M+ ARR): 10-15% monthly. For mature SaaS ($10M+ ARR): 5-8% monthly. Consistent double-digit growth at scale is exceptional.

How do I calculate Net Revenue Retention (NRR)?

NRR = (Starting MRR + Expansion - Contraction - Churn) / Starting MRR ร— 100. Above 100% means you grow from existing customers alone. Best-in-class: 120-140%. Below 80% indicates serious retention problems.

What's expansion revenue and why does it matter?

Expansion revenue comes from existing customers: plan upgrades, seat additions, feature upsells. It's the cheapest revenue because there's no acquisition cost. Great SaaS companies generate 20-40% of new revenue from expansion.

How do I model revenue churn vs customer churn?

Customer churn = % of accounts lost. Revenue churn = % of MRR lost. They differ because you may lose many small accounts (high customer churn, low revenue churn) or one whale account (low customer churn, high revenue churn). Track both.